Index exchange bid caching

O ver the last few days there has been a great deal of industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.. For the record, our view on this is straightforward. Bid caching is not acceptable. It hurts brands, agencies and DSPs because it Index Exchange would then use that cached bid information to serve ads on those following impressions. As of Aug. 20, IndexExchange has halted its bid caching. In a tweet published Monday morning, the company said it was “pausing” to shift its focus “to communicating and educating about the feature.

20 Aug 2018 Index Exchange's decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it  Note that the IX adapter expects a client-side Prebid Cache to be enabled for video bidding. pbjs.setConfig({ usePrebidCache: true, cache: { url: 'https://prebid. 26. Sept. 2018 Im Zentrum des Sturms die US-amerikanische Supply Side Platform (SSP) Index Exchange, die Bid Caching eingesetzt hatte. Bid caching minimizes latency, maximizes every buyer's opportunity to win impressions and improves user experience. Learn more: indexexchange.com. 2 oct. 2018 à la pratique controversée du bid caching (lire sur notre site), Index Exchange est de nouveau pointé du doigt. Cette fois, c'est son wrapper  2018年8月31日 ここ数週間の間、デジタルメディア業界ではIndex Exchange社によるBid Cashingの 話題で持ちきりでした。そもそもBid Cashingとは何なのか? 2018年9月16日 ビッドキャッシング(Bid caching). 大手アドエクスチェンジ企業であるインデックス エクスチェンジ(Index Exchange)が、この用語を利用したことに対する 

16 Aug 2018 Index Exchange said it tested different lengths of bid caching, and in some cases it held bids for more than four minutes. Today, it claims it caches 

Caching is why the web today loads increasingly fast, and it’s how high scale, high performance computing continues to delight end-user’s expectations. In the context of our exchange, we call the caching we leverage bid caching — a feature built and designed in accordance to industry guidelines (OpenRTB 2.5, section 7.2). Bid caching is O ver the last few days there has been a great deal of industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.. For the record, our view on this is straightforward. Bid caching is not acceptable. It hurts brands, agencies and DSPs because it Index Exchange would then use that cached bid information to serve ads on those following impressions. As of Aug. 20, IndexExchange has halted its bid caching. In a tweet published Monday morning, the company said it was “pausing” to shift its focus “to communicating and educating about the feature. Whilst Index Exchange argued that bid caching is a smart innovation, others argued that the company were bending the rules for their own gain. For example : A user visits the homepage of a publisher’s site and attracts bids from 5 partners. Index was recently caught using bid caching. This caused a stir in the ad tech world and is among the sort of practices that, when disclosed, undermines the trust between buyers and sellers. In reaction to the Index Exchange bid caching, OpenX did a statement about the “industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.” Index Exchange was reusing bids in one auction, in a future auction, winning market share in consequence.

Index Exchange's 'Trust' Had Been Trending Upward Prior To Bid-Caching Index Exchange: Digiday — Header bidding has a video problem, for now. Mar 1  

22 Aug 2018 Bid caching happens when a lost bid from one auction is used to fill a “Index Exchange maintains bid caching is a reasonable solution to  15 Aug 2019 Tag: bid caching Index Exchange uses cookies on this website for personalization, authentication and other purposes. By clicking the  16 Aug 2018 Index Exchange said it tested different lengths of bid caching, and in some cases it held bids for more than four minutes. Today, it claims it caches 

Before caching bids, the publisher used to make 70 ad calls to render ads for a user. But now, with bid caching, it has to make fewer calls. You might be wondering why Index Exchange was criticized for the practice, while there is a publisher doing the same. Because it is two-sided. Topix disclosed that they’re going to cache bids for 20

Index was recently caught using bid caching. This caused a stir in the ad tech world and is among the sort of practices that, when disclosed, undermines the trust between buyers and sellers. In reaction to the Index Exchange bid caching, OpenX did a statement about the “industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.” Index Exchange was reusing bids in one auction, in a future auction, winning market share in consequence. Most recently, Index Exchange was exposed for using a controversial method known as bid caching, in which it swapped a lost bid from one auction for a subsequent auction without the buyer’s knowledge and with different ad targeting information. Index Exchange’s undisclosed use of bid caching may have angered buyers and infuriated rival vendors, but it’s also a symptom of another ad tech challenge: supply and demand commoditization.

In reaction to the Index Exchange bid caching, OpenX did a statement about the “industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.” Index Exchange was reusing bids in one auction, in a future auction, winning market share in consequence.

O ver the last few days there has been a great deal of industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.. For the record, our view on this is straightforward. Bid caching is not acceptable. It hurts brands, agencies and DSPs because it Index Exchange would then use that cached bid information to serve ads on those following impressions. As of Aug. 20, IndexExchange has halted its bid caching. In a tweet published Monday morning, the company said it was “pausing” to shift its focus “to communicating and educating about the feature. Whilst Index Exchange argued that bid caching is a smart innovation, others argued that the company were bending the rules for their own gain. For example : A user visits the homepage of a publisher’s site and attracts bids from 5 partners. Index was recently caught using bid caching. This caused a stir in the ad tech world and is among the sort of practices that, when disclosed, undermines the trust between buyers and sellers. In reaction to the Index Exchange bid caching, OpenX did a statement about the “industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers.” Index Exchange was reusing bids in one auction, in a future auction, winning market share in consequence.

Bid caching minimizes latency, maximizes every buyer's opportunity to win impressions and improves user experience. Learn more: indexexchange.com.